Category Archives: Library

Other than being famous for being the Land of a Thousand Smiles, the Thais are also well known for creating meaningful AND memorable TV ads that will have you in tears from too much laughing or crying. That’s because Thai marketers have always understood that the way to your customers’ minds start from working your […]

You’d figure that with 2 million followers on any platform wanting to engage with you, that even 0.1% of your followers would buy something from you, right? You’d be able to sell 2,000 t-shirts with just a 0.1% of your followers purchasing a t-shirt. How about just 0.01% of your followers? That should give you […]

Lights, Camera, Leads.. Why do videos attract and convert more sales than other types of marketing efforts? The simple answer is that we humans are visual creatures, and for all of human history, movement has attracted our eyes. Movement could mean food, friend or foe, and thus, we’re highly attuned to movement as it meant […]

A recent study projected that Singapore’s Internet Penetration rate is set to grow to 97% in 2023, from 84% in 2017, with each Singaporean owning an average of 3.3 internet connected devices per person. And with a 5.67 million population (2019 stats), this means that there is a huge amount of affluent audience to market […]

Words sell. Words convince. Words convert. Most self-help coaches will tell you that 70% of our communication is non verbal. But, as a digital marketer, you know better. You write copies that convert change your audience’s behaviour and emotions. Words are our bread and butter, and they can either pique your audience’s interest or totally […]