Other than being famous for being the Land of a Thousand Smiles, the Thais are also well known for creating meaningful AND memorable TV ads that will have you in tears from too much laughing or crying. That’s because Thai marketers have always understood that the way to your customers’ minds start from working your […]
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How an Instagram Star with 2 Million Followers Failed to Sell 36 T-shirts (And How You Should Vet Your Influencers)
08
Feb
Feb
You’d figure that with 2 million followers on any platform wanting to engage with you, that even 0.1% of your followers would buy something from you, right? You’d be able to sell 2,000 t-shirts with just a 0.1% of your followers purchasing a t-shirt. How about just 0.01% of your followers? That should give you […]
07
Jan
Jan
Lights, Camera, Leads.. Why do videos attract and convert more sales than other types of marketing efforts? The simple answer is that we humans are visual creatures, and for all of human history, movement has attracted our eyes. Movement could mean food, friend or foe, and thus, we’re highly attuned to movement as it meant […]
05
Nov
Nov
How did we help a painting company to increase revenue by 235% in 5 months? By asking one simple question: “How often do most people paint their houses?” Maybe once a decade? I know my parents definitely waited more than a decade to repaint the interior of our home. To them, and most homeowners, they […]
07
Oct
Oct
The most exciting day of getting a new home is the first time you insert your keys into the locks on the door, turn the knob and push the door. Ahead of you lays your new home, a place to sip a hot cup of coffee, looking east as the sun’s rays gently caress your […]
12
Sep
Sep
Printing cold hard cash is the preserve of governments or central banks, but what’s the next best way to “print” money? Why, with a printing company, of course. But that wasn’t the case with our client just over a year ago. They were established for many years and had a stable base of customers, but […]
19
Aug
Aug
Buying a first home is something many people look forward to. We all dream of that space to call our own, even if most of us share it with a partner. Especially in land scarce Singapore. So much so that one of the most common proposals isn’t “Will you marry me?” but “Do you want […]
11
Apr
Apr
A recent study projected that Singapore’s Internet Penetration rate is set to grow to 97% in 2023, from 84% in 2017, with each Singaporean owning an average of 3.3 internet connected devices per person. And with a 5.67 million population (2019 stats), this means that there is a huge amount of affluent audience to market […]
04
Mar
Mar
Words sell. Words convince. Words convert. Most self-help coaches will tell you that 70% of our communication is non verbal. But, as a digital marketer, you know better. You write copies that convert change your audience’s behaviour and emotions. Words are our bread and butter, and they can either pique your audience’s interest or totally […]