Words sell.
Words convince.
Words convert.
Most self-help coaches will tell you that 70% of our communication is non verbal. But, as a digital marketer, you know better. You write copies that convert change your audience’s behaviour and emotions. Words are our bread and butter, and they can either pique your audience’s interest or totally turn them off.
However, you’ve got to forget what your grammar teacher taught you in school. Copywriting for digital marketing is more than just about being grammatically accurate. To generate a reaction from your audience, the copy you write must touch the psychological and the emotional aspects of your audience.
Therefore, let’s not waste time, and dive into our top tips and 10 powerful words you must have in your next copy.
1. “You”/”Your”
In this consumer-first world, where customers can compare brands and prices in a matter of minutes, it is best to reflect it in your copy. People are more likely to pay attention to copy that reflects their me-first world view. Think “your best looks for this season” rather than “we have the best looks in store”.
2. “Now”
Satisfy your customers’ impatience and create a sense of urgency. Past deals have gone by and future discounts are unpredictable; the best time to convert is now.
3. “Exclusive”
Who doesn’t like to feel special? Exclusive, limited edition products innately have a higher value than regular products easily obtained from a neighborhood store. Sell products exclusively online, or give out coupons to a select few – your customers will enjoy being privy to a great deal.
4. “Customized”
Perhaps in contrast to how easily mass-produced goods are obtained today, people are looking for a chance to express their individuality. If you are able to offer customization, or offer to curate offers to your customers’ interests, they are more likely to feel a connection with your brand. Hence, they will be more likely to buy from you instead of your competitors.
5. “$” or “%”
Granted, these are not words, but symbols conjure the image of tangible benefits for the customer. They are eye-catching, and instantly let the customer know they are getting 100% value at 20% off full price.
6. “New”
Consumers want to know they’re getting the latest, most up-to-date trends. Humans enjoy novelty. They also want to avoid the hassle of finding out that what they are about to purchase is outdated or decommissioned. If you can, highlight that
7. “Bonus”
Now, who doesn’t like a freebie or two? People want to feel like they’re getting a good deal, so anything that is a bonus is always welcomed. Make sure your bonus is valuable though, otherwise, your audience will just feel cheated.
8. “Proven”
While “New” is good, “Proven” is better! Why? Because when you’re selling a high priced, high value item, your customer wants to know that what you’re selling just works. Very feel people in the world wants to be your guinea pig, so show them that your product works, and works well.
9. “Guarantee”
They’re almost convinced! Give them no reason to say no, with a “No risk, money back guarantee” and when they have nothing to lose, you’ll destroy any remaining hesitation they have left.
10. “Secret”
What’s the power behind secrets? Well, not only are secrets exclusive to a select group of people, but they also imply a sense of belonging to a community. People are naturally curious about other people, and by offering a “reveal” or a “behind-the-scenes” look, you’ll pique their curiosity and interest.
Now that you’ve learned 10 powerful words to utilise in your copy, you can better capture the attention of your audience and convert them into customers. Want to learn more? Why not learn how to film a short video to nurture your audience? Head on to our post on video creation. After all, if a picture speaks a thousand words, then a video surely speaks at least 24 frames per second.
