Monthly Archives: February 2024

How an Instagram Star with 2 Million Followers Failed to Sell 36 T-shirts (And How You Should Vet Your Influencers)

You’d figure that with 2 million followers on any platform wanting to engage with you, that even 0.1% of your followers would buy something from you, right? You’d be able to sell 2,000 t-shirts with just a 0.1% of your followers purchasing a t-shirt. How about just 0.01% of your followers? That should give you […]