“Closing down my first outlet was the most painful thing I ever had to do. Returning the keys to my landlord hurt more than any breakup. We have been there for more than 20 years already and all our customers know us so well, they’ll sometimes come into the shop to chat with us. But what choice did we have?” 

That was what Cynthia told us when we first met her. She had to close two of her beauty salons, leaving her with just a single outlet. The pandemic had hurt but even before that, her beauty salons were languishing, barely turning a profit during some months. The pandemic was simply the final nail in the coffin. 

Her main source of new customers used to be referrals by her regulars, and that wasn’t reliable or consistent. After the lockdown measures, even her regulars dwindled, and Cynthia simply didn’t know how to find new customers. 

In her desperation, she spent money on newspaper ads, and even ran ads on Facebook. After aimlessly squandering nearly $15K in less than two months (she showed us the invoices as proof), Cynthia came to her senses and pulled out. However, she was still stuck in the same situation as before, a drying funnel of referrals from her current clients. 

That was when she saw our marketing outreach and contacted us for help generating leads. We started her off with a small budget, and within the first 5 weeks, she was able to turn a profit. In fact her campaign went so well that Cynthia is in the midst of reopening another outlet. This is what she said to us afterwards: 

“You youngsters are really good. I used to think that marketing was a waste of money since I didn’t see results, but you’re able to bring me good customers. And they’re younger customers too, which means they’ll stay with me for longer, hopefully.” 

Cynthia’s story isn’t an outlier either, here’s what our other clients have to say about us:

Hey there,

I’m Andrew, co-founder of Warm Media, and digital marketing strategist to businesses ranging from a one man operation to large organisations.

As a business owner or marketing manager, I believe you’ve been pitched many times about digital marketing. Maybe you’ve even dabbled in them yourself, anything from Search Engine Optimisation (SEO), Pay-Per-Click (PPC) / Google Ads (SEM / Display), Facebook Ads, Content marketing or even a brand new web design.

And like so many other SMEs out there, you’ll probably have spent a lot of money, either on your own, or with an agency, paying a fixed retainer fee, and failing to generate a good return on your investment.

I hate to tell you this, but most of the digital marketing efforts I’ve seen SMEs engage in will not generate them ROI. SEO, Content marketing, Social Media Marketing, Website redesign, you name it. In fact, all these are designed to generate revenue, but for the marketing agencies. Seeing this pains us because SMEs will start to perceive digital marketing as a waste of money. That’s why we’ve decided to be more than just a digital marketing agency, but rather, a digital marketing partner to our clients. We only charge when we’ve made our clients money.

Pay only for Results, not efforts and buzzwords

Before Cynthia met us, digital marketing to her was just full of buzzwords that didn’t generate her any results. Just like her, many other business owners got burnt by other digital marketing agencies.

At the end of the day, the business owners just pay a fixed fee for the marketing agencies to create content on social media, or even run ads, without any guarantee of returns.

That’s why at Warm Media we believe our client’s needs, YOUR NEEDS, should come first.

When you run a campaign with us, you need to make money first. Once you do, then we’ll make money along with you. We believe if we don’t make you money, not only should we not charge you, but we should also return you your money with a smile.

That is what performance digital marketing is about. Your performances. Your sales.

We can show you the results of our other campaigns, and show you many happy client testimonials, show you how our methodology is superior, but we rather just demonstrate it to you. We feel that results speak louder than empty promises.

What this means is if we take up your project, we’ll share the risk with you. Only if we bring you leads and sales do we get paid.

No sugary, flowery words to promise you the heavens. No fixed retainer fees. Just performance, and performance based charging.

How are we better than the rest?

When you’re trying to sell your house, do you pay your agent a fixed salary, or does he work on a commission basis?

How about when you’re trying to sell your products, do you pay your sales team a fixed salary, or do you pay them a good commission and set them loose to earn you more money?

If you’re looking for good results in sales, you know better to pay the best performers a fixed salary.

So, if you’re looking for outsized results in your digital marketing lead generation campaign, why would you pay your agency a fixed retainer fee?

We’re confident of our methodology that we’re able to charge based on results. That means if we can’t perform, we don’t get paid. Instead of giving you empty promises, we just deliver, all the while working to improve your campaign not because we’re nice, but because it is a win-win situation for you and for us.